Student project created for Typography 3 class at The University of Akron, Myers School of Art.
Nearly one in two people in the U.S. will suffer from depression, anxiety disorders or another mental health ailment at some point in their life. My goal for this multi-channel campaign was to convince individuals that they can make a big difference in the life of a person with a mental health issue, whether it be a friend or a loved one. This campaign included magazine ads, a subway ad, a poster, a web landing page, and social media integration. Each piece was designed to get people to learn more, show empathy, or otherwise support someone they know who may be suffering.